I feel like Facebook are starting to get desperate to suck more growth out of a dry stone and could have a backlash from developed markets.

For some reason my phone has 8gb which is all used up by the android operating system. Facebook has now switched off the ability to read messages within the webaite on my mobile and forces me to download the facebook messenger app... Which cannot fit on my phone (and doesn't install on the SD card). This is just selected users, since when other people log in on my phone they can read their messages.

Also for marketers and small businesses, they are forcing you to pay for any sort of visibility for content to go viral.

There is no point having a crazy high share price if you have to ruin the product to deliver the expected dividends for shareholders.