Strange Case Of The Invincible Fight Between Hike And Whatsapp

In an attempt to compete with rival Whatsapp, India's Hike Messenger is continuously evolving its marketing strategy. Post venturing into entertainment, Hike has now acquired a Bangalore based technology start up; Creo.

Creo was once established by using former Hikers Sai Srinivas Kiran G and Shuham Malhotra, who have previously launched hardware products that incorporate streaming media dongles and smartphones.

A spokesperson for Hike, explained: "The Creo crew will work on a developer platform to enable 1/3 occasion builders to construct services on the Hike platform".

Hike submit raising its fourth round of funding of $175m led through Tencent and Foxconn at a valuation of USD 1.4 billion last year, has emerge as one of the crucial important avid gamers within the Indian tech market.

Hike has beforehand crushed Whatsapp to integrating wallet payments to push the Digital India initiative. It additionally recently unveiled its new Blue Packets gifting initiative.