Hi @jeffjagoe,there are many benefits, but here is a summary:

• We are using Sporting Stars which are household names to attract people to use the platform.
• The athletes are rewarded for entering information into templates from where we are building the largest database in the world.
• We are therefor putting Crypto tokens into the homes of everyday people.
• Sporting People need sports equipment and a lot of it.
• We are creating the code for online markets/ stores which anyone anyone in the community can start their own local sports equipment stores.
• This creates a demand for the token.