Technical

This article was printed within the Journal of Advertising analysis issued by the Advertising analysis Corporation, May-June 2000 issue, New York. though this text was written (17) years ago, researchers foreseen a rise in the range of teenagers who use social networking sites in the future. Moreover, education in the us has relied on we have a tendency tob|the net} in determination students’ homework, yet because the good thing about trade goods promoters from adolescents’ use of the net to satisfy the requirements of adolescents and influence their tendencies indirectly. Therefore, we predict that business corporations can modification people’s thinking patterns, particularly
adolescents, in acceptive and overwhelming goods and so even as business advertisements that promote goods in ancient media - television, radio and newspapers - have gone a protracted method in people' consumption of products and merchandise, the net as an advertising network might surpass these traditional means within the future.

an introduction :

Today' teens are referred to as "N-Generation" or "electronic teens" are increasing in range in the interactive virtual world, and also the company "Jupiter" Communications estimates that over "4.5" million youngsters in the us below the age of "18" have accounts websites and that they can double by the year 2002 AD (Aquilina, 1999).

per a study conducted by “Simmons” for adolescent research, roughly “65%” of adolescents reported that they used the net service “Business Wire, 1998”, and at identical time, the amount of adolescents “30” million

accrued in terms of size and energy consumption” Lee, 1998 Adolescents’ preferences have an effect on family consumption, advertisers, and people curious about understanding and addressing the requirements of this age group. In 1997, adolescents spent $122 billion on trade goods and affected household budgets by over $200 billion (WWD, 1998). solely some merchants understand the buyer class of teenagers, as this category wasn't enticing to their capital a decade ago, and the way do teenagers pay their time through the media? Do the media choices take issue per every activity? Do sex employees and residential net service have an effect on the employment of the net? however do teens find out about websites? will the net affect the sources of private data that are chosen?
The stage of adolescence is the revealing of the adolescent’s personality Associate in Nursingd growth, and during this stage adolescents suffer from a coffee level of family influence and an accrued level of peer influence, whereas thuscial factors appreciate university, work and wedding are still within the distant future for the adolescent (Arnett, 1995), but there are Among the social factors such as the media are among the influencing factors (Arnett, 1995; Atkin, 1982; Moschis and Moore, 1979; O'Guinn and Shrum, 1997), so learning adolescents' allocation of their time through these media is that the opening move to understanding
however this suggests that have an effect on the identification of the adolescent' temperament Associate in Nursingd client needs.

The socialization of adolescents happens from their ability and their learning through the media yet as their communication to satisfy their individual needs, and adolescents are typically delineated as victimisation these suggests that for entertainment, identity and personality formation, seeking excitement and imitation, and shaping youth culture, and studies make sure that adolescents use these means to understand the globe within which they live. In it "Arnett, 1995", and this world has more and more become an interactive virtual world, this study tries to present a real image of adolescents' uses of media, Associate in Nursingd additional specifically, the study ofadolescents' relationship to the net.

to grasp the role of ancient media and also the net within the lives of adolescents, it's necessary to require an insight into how the homeowners of those suggests that add price to their contacts with adolescents via the net, and the affiliation to the Internet is completed in 2 ways, how that gifts a chance that wasn't offered before in the other means, that is gap a accounting for adolescents and the methodology of discovering The importance of communication with adolescentrs.