India one of the fastest growing regions for AR technology: Facebook

India is one of the fastest developing areas for Augmented Reality (AR) technology and Facebook is presenting tools like our AR Studio for builders and creators in the usa to assist them create unique experiences, a top agency executive stated right here on Tuesday.

Facebook's AR Studio is new software suite -- purpose-built for creators and developers that allow them to without difficulty make stunning visible consequences for the Facebook camera.
"India is one of the fastest growing areas for AR technology. Through our state-of-the-art creative offerings, we are giving creators and developers strength to build for the following day with rising applied sciences like AR except the use of any highly-priced hardware or specialised apps," Satyajeet Singh, Head of Platform Partnerships, Facebook India and South Asia, stated in a statement.

Facebook is focused on opening up the AR platform to more people, imparting more utility by using bringing AR to everyone and their every day habits
"With 1.5 billion people who have get right of entry to to Facebook camera today, we favor to center of attention on presenting special experiences, and via the AR studio we are enabling creators to build new approaches for them to get admission to AR experiences," the agency said as it organised an "AR Day" match here.

AR Studio is presently reachable on macOs and will soon be available on Windows.
"Myntra has been a pioneer in AR applications. We are searching to companion with Facebook now to deliver AR outcomes into our company pages, feed and memories on Facebook and to leverage the big attain of Facebook to bring these experiences and tools to our clients throughout the a number of Facebook platforms," stated Jeyandran Venugopal, CTO, Myntra.

According to Adhvith Dhuddu, Founder and CEO, AliveNow, they are excited to work on AR studio because it's opened up special possibilities to build fascinating AR experiences for brands and 1.5 billion users on Facebook.

"With face gestures, hand tracking, object focus and more, we are constructing for the future with AR digital camera filters," he added.