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from what I can see, if you want to make money from Steemit then you need to make small posts as often as possible, at least once a day. Some of the scammers are making three sentence posts 10 times a day and creaming it in.

my posts are way too long, people keep telling me to split them up but meh, not really bothered

Point taken. Maybe I'll try to split posts / do shorter posts / do one long post a week. My objective is to maintain a high quality of post, but I guess it doesn't HAVE to be long.