When it comes to marketing, there are two types: traditional and digital. Part 3
Traditional marketing tactics include: 1.Print marketing
- Radio and Television Advertising
- Marketing Through Referrals
- Advertising in Public Places
- Promotion of Publications
Consider the following instances of traditional marketing:
A. Vicks, a well-known Indian brand, launched a campaign named Touch of Care. The ad film depicted the bond between a daughter and her transsexual mother. This commercial became viral because it actually struck a chord with the sentimentality of the viewer.
B. Dove came up with the notion of giving away free samples with morning newspapers in the mid-2000s. This method was quite effective in promoting the brand. This brand approach was a perfect success for the company.