When it comes to marketing, there are two types: traditional and digital. Part 4

What is the definition of digital marketing?

As the name implies, digital marketing refers to a company's efforts to sell itself through online platforms. It's about how a company manages its online reputation. In this scenario, the backbone is brand optimization. The Internet is without a doubt the most important channel. Websites, blogs, and social media platforms are examples of sub channels. Digital marketing entails a series of complex operations.

The following are some of the tools:

1. Marketing on Facebook
2. Digital Marketing Campaigns
   Search Engine Optimization (SEO).
3. Content Promotion
4. Use of Influencers