Cox's Bazar (Bengali: কক্সবাজার, pronounced [kɔksbadʒaɾ]) is a city, fishing port, tourism centre and district headquarters in southeastern Bangladesh. The beach in Cox's Bazar is sandy and has a gentle slope; with an unbroken length of 120 km (75 mi), it is the longest natural sea beach in the world.[2][3][4] It is located 150 km (93 mi) south of the divisional headquarter of Chittagong. Cox's Bazar is also known by the name Panowa, which translates literally as "yellow flower". Another old name was "Palongkee".