Google's Year in Search reveals top global and India-specific Search trends for 2018
Just like previous years, Google has released its Year in Search findings, which are basically top words or phrases searched in the whole year. The company has listed separate Year in Search results for India and the rest of the world, and Fifa World Cup 2018 was the most searched query on the internet in the past year.
Google has listed the top searches in 9 major categories in both. Apart from the Fifa World Cup 2018, Avengers: Infinity War also featured in both India and Global Search listings by Google, highlighting the worldwide following of the sporting event as well as the movie. Interestingly, Indian TV show “Motu Patlu” was one of the trending shows in 2018 globally.
op Search trends globally
Fifa World Cup 2018 was the top trend search of 2018 globally. Music composer Avicii, was the second most searched term/personality on Google. He is followed by Mac Miller and Stan Lee, who died recently at the age of 95. When it comes to movies, Marvel Comics sweeped the listing grabbing the top 4 of 5 spots with Black Panther, Deadpool, Venom and Avengers: Infinity War. Bohemian Rhapsody came on the fifth spot.
YouTube celebrity Logan Paul was one of the most searched personality on Google Search. For those who don’t know, Paul is a 22-year-old YouTuber who rose to fame on the basis of his vlogs. He faced public backlash after he posted a video in which he showed that a body of a young man hanging in Aokigahara Forest of Japan, also known as the “suicide forest”. Instead of turning the camera off, he continued to show the body from up close. YouTube later stripped Paul from its monetisation system.
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