💸Sharing instead of having, a trend that changes the world.!!!

The shared economy is a trend that has been growing in different sectors. For companies and consumers it represents an opportunity. Uber or Airbnb are the clearest examples of this trend that has already conquered us, and which has a long way to go to grow. Various factors influence the growth of this modality, from the global financial crisis that hit the best positioned countries to greater awareness of environmental problems, through the reign of social networks and a revaluation of the concept of community. The Collaborative Lab assures that the consumer "thinks twice before buying".

People's attitude about owning things has changed and it is the young people who are leading the change, since they modified the deep-rooted idea of accumulating. Consumers' behavior is changing, they are not demanding a product or service that is limited to one use and has certain properties, they are looking for meaningful experiences associated with values and well-being.

The most permeable sectors are those characterised by higher levels of inefficiency, such as passenger transport. The development of this modality also responds to an abrupt drop in coordination and communication costs due to the impact of the network and mobile applications. The regulation of this process is a challenge, although the legal vacuum concerns the universe of new technologies in general.