What TV would do to us.

I was writing the other day about Marshall McLuhan and about how he established this idea of TV as a “cool” medium. I think that coolness derives from the fact that a TV is an electromagnetic radiation generator and it’s frequency is steady, entraining and designed to put you into a hypnotic state.

So, if you’re around somebody who’s watching TV all the time, it’s very powerful. It is almost like a tractor beam trying to pull you into it too.

Remember that study they did where they showed somebody getting attacked in real time and then they had a video image of them being attacked and people preferred the video image over watching the real thing.

That right there was the beginning of the end...that’s when we should’ve known, what TV would do to us.