Google Chrome

• The first beta version of Google Chrome was born on September 2, 2008, four after the first news about the development of browser applications by Google rampant. In this early version Google is still using the new Webkit rendering engine and is available for Windows XP devices. A few months wandering in the beta phase, on December 11, 2008 Google officially released Chrome to the public.

It did not take long for Chrome to attract public attention, and in its early days, it claimed 1% of global browser user share, but dropped at 0.69% in October 2008. But after its stable version was released to the public, in December 2008 the percentage of Chrome users returned 1%.

• Success in Windows, Google immediately developed the OSX version which started in early 2009 and the developer preview version was released on June 4th of the same year. New to the end of 2009 Google brings Chrome OS X version out of the preview phase to the beta, including for the Linux version. A year later, on May 25, 2010 Google finally released a stable version that supports all desktop platforms.

Google will carry out ad blocking initiative in Google Chrome

Google will carry out ad blocking initiatives on the Chrome browser, which it announced in June 2017. According to reports, this is done because the use of ad blocking extensions on Chrome continues to improve.

Google felt the blocking of advertising is an important step for the continuity of business. The main source of Google earnings comes from advertising, so companies want to make sure Chrome users have a fun experience without very annoying ads.

When it is will Starting?

#Google will start blocking all ads that appear on #Chrome browser, including their own, starting February 15, 2018. However, blocking is only done on ads that do not match Google's "Better Ads Standards". This means that any website displaying ads is very annoying, will not be able to show these ads when visitors use Chrome.

#Cyberspace surfers may be familiar with this annoying type of ad, like a full-page ad and who suddenly make a sound or video.

This type of ad makes the surfing experience less fun. As a result, many users allegedly complained about it to the Google Chrome team to get rid of such ads.

Website Must Be Proactive.

The website admins can use Google's Ad Experience Report to identify ads that do not fit Better Ads Standards. If the website has a "passing" status, the ads will appear as usual. However, if the status of "failing" for 30 days or more, then Chrome will stop showing the relevant ads on the website.

In addition, the website admins must also use Ad Experience Report to request revisions before re-displaying ads on Chrome.

This new Google strategy has two goals.

• First, to make Chrome users comfortable while surfing the internet.
• Secondly, for all websites to serve ads that are more acceptable to everyone.

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