Promoting Telegram to Users with Similar Interest in United States

in #utopian-io6 years ago (edited)

Repository

https://github.com/DrKLO/Telegram

Link to Task Request

Can be found in the Utopian visibility whitelist

My name is Ugochukwu Remigius Chigbata, a Social Media Marketer by choice. I picked Telegram for advertising because I've used it before and it's benefits are:
• It is a fast and secured instant messaging app
• Users can add over 10000 active members in a group chat
• Messages sent are secured and encrypted
• Users can store and send unlimited number of photos, documents, stickers and videos
• So much more

I chose Twitter as my channel for advertising because users looking for secured and instant messaging are there.
I researched and found the best practices for advertising here and here

Campaign Strategy

Country: United States
Age: 13-up
Gender: Male and female
Platform: Android and iOS devices
Keywords: Social media, security, communication, whatsapp, chat, messenger, signal
Handles: @guardiantech, @HarvardBiz, @forbestech, @socialmediatoday @WhatsApp, @socialmedia411, @clickclickclick, @twittermktg etc
Event: 2018 FIFA World Cup
At first, I bade $1.73 and got 24 link clicks. Later, I changed it to $0.01 CPC, switched to $0.02 and finally left it at $0.03 for few days.
The campaign started on 01/06/2018 and ended on 03/06/2018.

Campaign Content

Link to the campaign Tweet here.
IMG_20180606_122316_961.JPG

Campaign Results & Summary

ActivityResult
Impressions2,075
Link clicks174
Spend$5.72
Cost per link click$0.03
Link click rate8.39%

Further results is on the provide report
With the above results of the campaign, I was able to reach the needed users of Telegram. The performance can also be improved in the future if it is done setting "similar instant messaging apps" as the targeted audiences.

Proof of Authorship

The video proof of everything is here

Sort:  

Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.

Notes :

  • The reach was under 10K, BUT the performance was stellar and impressive to merit the full score for that question.
  • The event thing was somewhat illogical , there isn't a relation between World cup and Telegram , unless if you had a customized message that relates to the event you were targeting.
  • Please improve your English and the Targeting in the next contributions.

To view those questions and the relevant answers related to your post, click here.


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