We haven't opted for a token sale yet as we believe that is not really in line with what we are trying to achieve, not mentioning the legal costs we couldn't cover at this moment.

I would love if Utopian succeeds. It has everything set up for that already.
I cant speak about the legal fees as i do not have sufficient information but i cant emphasize enough the necessity for a token economy on Utopian if Utopian wants to succeed. There is no escaping that.
Being "shy" will not get you far and will only lead to STEEM losing a potentially huge project.
Utopian can be for STEEM what BTT is for TRON. Maybe not on that scale but can have a similar impact on their respective chains.
Just a bit more decisiveness is needed.