Call Of Duty: Black Ops 6 - Analyst Says Game Pass Didn't Hurt Numbers

estream.studios (67)in #videos • 10 days ago

The release of a new Call of Duty game is almost always one of the best-selling titles in any given year. But since Call of Duty: Black Ops 6 debuted on Game Pass on day one of its release, there was some question as to whether this would diminish the title's impact and sales across Xbox Series X|S and other platforms. It's too early to render a final judgment about that, but so far, one analyst says that Black Ops 6 wasn't hurt at all by being on Game Pass.

"Call of Duty engagement following the release of Black Ops 6 can only be defined by the term 'bonkers,'" Circana analyst Mat Piscatella wrote on Bluesky. "We've yet to see anything like it in our engagement tracking data... There's been an ongoing debate about Game Pass and its impact on sales and it's never been settled because... it depends. Sometimes it helps sales (especially through virality), sometimes it hurts. After two weeks, my take on this one is that it may not have helped, but it also sure didn't hurt."

According to Activision, Black Ops 6 had the highest opening weekend numbers for any game in the franchise among total players, total hours played, and total matches. Treyarch associate creative director Miles Leslie credited Game Pass for the resurgence in interest in the long-running franchise among lapsed players.

Continue Reading at GameSpot https://www.gamespot.com/articles/call-of-duty-black-ops-6-analyst-says-game-pass-didnt-hurt-numbers/1100-6527702/?ftag=CAD-01-10abi2f

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