9 wild stories that reveal competitive side of Amazon CEO @JeffBezos

On Monday, Amazon CEO Jeff Bezos' net worth cross the $105 billion mark making him worth more than ever Bill Gates was. Hard work, ambition, determination and a certain ruthless streak are a few of the traits that Bezos is known for. The competitive side of Bezos has clearly worked as he sits atop the list of the richest man in the world. These nine stories reveal a fascinating insight into the ambitious and perhaps combative nature of Bezos.

2 / reportedly had Amazonians overhaul their whole service interface system — on the threat of being sacked

3 / hired a top industry expert — and then allegedly ignored everything he said

4 / compared one acquisition to an exotic octopus dish

5 / reportedly established secret tech teams working against one another to keep everyone on their toes

6 / advocated Amazon go after publishing houses like a 'cheetah would pursue a sickly gazelle'

7 / told prospective employees back in 1997 that 'it's not easy to work here'

8 / reportedly once yanked transportation perks at Amazon, because he didn't want workers to leave the office

9 / He is especially difficult to impress — and easy to agitate — during presentations