Task-to-earn Web3 marketing platform grows with advanced targeting tools

With its advanced targeting and real-time data tools, Midle seeks to transform Web3 marketing by empowering projects to reach segmented audiences and develop both short- and long-term data-driven strategies.

Despite its rapid pace of innovation, Web3 projects are learning a harsh reality: Innovation alone doesn’t sell itself. Unlike Web2’s well-established marketing infrastructure, Web3 often lacks advanced targeting capabilities, struggling to reach its ideal audience.

Due to swift trend shifts and narrative changes in the Web3 ecosystem, projects often focus on short-term marketing efforts and apply guerrilla marketing tactics — low-cost strategies designed to create buzz. However, these tactics frequently fail to provide actionable insights or foster sustainable growth, preventing long-term gains from being realized.

High entry costs compound these challenges, deterring smaller projects and hindering innovation. Combined, these factors underscore the urgent need for scalable and data-driven solutions to support sustainable growth in the Web3 space.