Fake content can be seen by millions of people at once
People have always embellished or distorted information. When telling any stories, we sometimes tend to add something from ourselves, embellish and even distort the information (accidentally or intentionally). And if earlier the dissemination of such information was limited to the circle of contacts, then with the spread of the Internet, telephone, instant messengers and other technologies, both the scale and the audience that can receive such information have grown.
Now millions of people can see fake content at once, and the boundaries of reality have become increasingly blurred. Social networks and instant messengers have partly become an additional incentive for the mass distribution of fake news. After all, sometimes any content can be posted there with virtually no restrictions and moderation. And with the help of certain tools, it is easy to promote it and bring it to the top.
The problem of finding reliable information is one of the most urgent in modern society. The very fact of storing a huge layer of human knowledge in the virtual space of the Internet is not a guarantee of the effectiveness of information retrieval and its reliability. Even if the information you are looking for is given in a convenient form, it is ultimately up to a person to master it.
Most of us do not have the knowledge and skills to detect misrepresentation of facts or outright fiction from the first superficial acquaintance with information on the Internet. Someone tries to find “honest independent media” and believe only in them, someone prefers to be a skeptic and not believe anyone. And someone is so scared and angry that they begin to believe in the most incredible conspiracy theories and rush to share their divine revelations with others. What camp are you in?
Well, people aren't very good at spotting fake news and spreading it like a virus. And the scale of the emergence of disinformation online is so great that it is already impossible to cope with it without the help of computer algorithms. And today we live in a time where technology makes it possible to catch a person in a lie or a mistake and point it out. The development of content analysis technologies, research in the field of data analysis creates great opportunities for researchers in this field. Therefore, Exorde as a knowledge network can use the unstructured content of the Internet and perform a first-of-its-kind analysis of the virality of information circulating throughout the network.
Exorde uses an open source decentralized protocol to collect data from around the world. The project is based on the idea of decentralization, which guarantees data neutrality and transparency. Exorde aims to extract and sell brand/cryptocurrency/share reputation scores based on what people say on social media.
Exorde receives input URLs for public information such as social media posts, press articles, photos, and videos. These URLs are then processed in a decentralized data pipeline that produces output graphs linking all similar data and facts. The analyzed content is stored in an archive that has open access, so any person can access the original information at any time and from anywhere in the world.
Today, the Exorde protocol can be used in many ways, whether it be public opinion issues, for commercial purposes of any fast-growing company, for journalists in the field of censorship and information evaluation.
Written by Bimevox
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