Great opportunities for the development of information technology
Fake news is just a modern term for a phenomenon that has always existed. After all, as soon as people learned to record and disseminate information, the first cases of using it in their own interests appeared.
For example, one of the first attempts to rewrite history at the state level was made at the turn of the 13th-14th centuries BC. The armies of Egypt and the Hittite kingdom withdrew from the Battle of Kadesh, making peace. The war ended in a draw, with no winners. However, in the future, each side attributed the victory in the battle to itself, mentioning this in the tablets and on the reliefs of the palaces.
And similar cases are observed throughout the history of mankind. The only difference is in the method of distribution: if earlier news was reported on stone, then it was replaced first by birch bark and paper, and then by radio, television and the Internet.
The global crisis that the world has faced in the past few decades requires effective measures to protect the lives and mental health of people. Such measures may include combating disinformation that provokes panic and social unrest. However, such measures must be lawful, proportionate and effective, and not infringe on freedom of the press and the right to freedom of expression.
The development of information technology makes it even more possible not only to distribute unverified information among a wide audience, but also to create it. If earlier news was the lot of controlled professionals, then social networks and instant messengers have blurred the boundaries.
Social networks over the past years have been forced to implement various protocols to combat misinformation. For example, back in 2015, Facebook announced a change in the policy of displaying messages in the feed in order to reduce the number of “hoaxes” (hoaxes). Twitter has taken similar action by changing its inappropriate content reporting policy, expanding the use of automated technologies and machine learning to evaluate potentially harmful content.
Social networks are now creating internal divisions and attracting special agencies that check news content in order to combat false posts. Today, about 5 billion people use the Internet - 60% of the world's population. And it turns out that any information has long been distributed instantly, and fake messages are replicated 6 times faster than truthful ones.
The development of content analysis technologies, research in the field of data analysis creates great opportunities for researchers in this field. Therefore, Exorde as a knowledge network can use the unstructured content of the Internet and perform a first-of-its-kind analysis of the virality of information circulating throughout the network.
Exorde uses an open source decentralized protocol to collect data from around the world. The project is based on the idea of decentralization, which guarantees data neutrality and transparency. Exorde aims to extract and sell brand/cryptocurrency/share reputation scores based on what people say on social media.
Exorde receives input URLs for public information such as social media posts, press articles, photos, and videos. These URLs are then processed in a decentralized data pipeline that produces output graphs linking all similar data and facts. The analyzed content is stored in an archive that has open access, so any person can access the original information at any time and from anywhere in the world.
Today, the Exorde protocol can be used in many ways, whether it be public opinion issues, for commercial purposes of any fast-growing company, for journalists in the field of censorship and information evaluation.
Written by Bimevox
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