Okay Target, you got my attention.

Got the Target catalogue in the mail yesterday and was pleasantly surprised to find this image. More and more businesses are starting to catch on.

I’m always pleased to find advertising with diverse representation. In this case, there is both ethnic and body diversity. I applaud their marketing team for this one. It’s refreshing on the eyes to see real beautiful women being utilized to sell to real women. It’s easier for a woman to imagine what she might look like in these workout clothes when there’s a woman with a similar body type or skin color sporting them. It’s shocking that it’s taken our society this long to figure it out. The only room for improvement I’d list is some age diversity, throw a model in her 50’s to the mix, then I think all bases would be covered.

Hats of to Target for this one.