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RE: Rhetorical Analysis of Commercials

in #writing7 years ago

I prefer this kind of advertisements, but maybe because I'm a bit crazy. And because I like taking these things to the extreme also in my own experimental writing. But the bigger question would be... why does it work for the general audience? Or doesn't it?

In the Netherlands, one of the most famous commercials of all times (I think they also won a prize for it), it is also in a advertisement department of a company. And the punchline is, they come up with saying: "We from company X advice company-product X" --> We from toilet-duck advice toilet-duck. (Toilet-duck being the name of the product, so it also works because it is both the product name and the company name, and it's insane to say "we of toilet-duck".)

That commercial was both considered extremely annoying AND extremely good. Because they drew out the ridiculousness of advertisement, and they advertised at the same time.

So yes, I really like using rhetorical structures like the one you describe to show the insanity of our world.

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Toilet Duck huh, well okay. "A double duck offer."

This is the link to the original, 80s commercial. A man in a white coat with an overly stylized German accent (huh?) talking in Dutch about how other ducks will not do the trick. "So we of WC-eend advice WC-eend"