Yamaha Motors to Launch Their Own eMTB Lineup
The Yamaha PW-X motor system.
Yamaha Motors is launching a new division, dubbed "Yamaha Bicycles", to enter the electric-assist fray with their own line of complete bikes. Previously they'd supplied eMTB motors to companies like Lapierre, Giant, Haibike, and more, but it appears they will now also be bringing an in-house offering to market.
Industry experts have been predicting motorcycle companies' entry into the eMTB market for quite some time now, and with both Yamaha and KTM (via Pexco) developing eMTBs it certainly feels like a significant shift is underway.
An important question will be on pricing, which is yet to be announced. Yes, the familiar refrain of "I could buy a motorcycle for that" could ring out—more ironically than usual; but it is possible that Yamaha's economies of scale and production efficiencies could result in lower, disruptive prices.
No word yet on distribution channels, but we expect Yamaha to open accounts in traditional IBDs as well as leverage their existing dealer network.
About Yamaha Motor Corp., USA
Yamaha Motor Corporation, USA, (YMUS) headquartered in Cypress, Calif., since its incorporation in 1976, is a leader in the outdoor recreation market. The company’s ever-expanding product offerings include Power Assist Bicycles, ATV and Side-by-Side vehicles, motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia.
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