4 Ways to Rank Higher in YouTube Search Results

#1: Choose Strong Keywords

Use the YouTube Keyword Tool to find out which ones don’t have a lot of competition.
Your keywords help YouTube determine if your content is relevant, and they help your audience know what your video is about. Be sure to include them in your title, description and tags.
#2: Include Keywords in Your Title
#3: Optimize the Description With Keywords
As you’re writing your video description, be sure to include a link to your website or blog. For Google ranking purposes, a YouTube link to your website is considered a backlink (which means more Google juice for your website).
#4: Customize the Video Thumbnail
Take the time to create a custom, attractive thumbnail that conveys what your video is about.