Love the angle @stellabelle, give it time, at the moment the rep on the accounts posting are too high to be 'new' account, however if the average reputation of authors drops this would be a good indicators that new accounts are being generate for zappl. it will be interesting to see who is setting up these accounts and funding them. Hoping that the vast majority will be genuine new users.

Zappl would also be able to do some tracking on this via their website stats and tracking of IP addresses. I would be happy to work with them on this data.