You are viewing a single comment's thread from:
RE: Three Use Cases for Smart Media Tokens
You'll notice we run no ads on Bitcoin Market Journal, because we don't believe the current Internet advertising model works -- it's a terrible user experience and a low ROI for advertisers. But SMTs could be an answer, especially if advertisers "paid" to have users opt-in to their promotions. You have to remember, though, that people hate ads. (Except during the Super Bowl.)
It's a great point, especially regarding the low ROI. Even the calculation of true benefit to a particular ad is flawed. Will be interesting to see if SMTs could not only be an answer, but alter the model altogether.
"people hate ads. (Except during the Super Bowl.)"
Do you mean the cheerleading? Hehe.