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RE: Three Use Cases for Smart Media Tokens
Do you see another use case with advertisers?
The more frequently you are not only viewing an ad for a product but actually purchasing this product could result in SMTs being distributed. These could be considered a form of loyalty token.
I would think this ties to your third use case but is just a bit more specific to advertising.
Interested to hear your thoughts and thanks for sharing.
Advertising on steemit does it really work
Considering everyone already pays with either SP investment or vote-buying to get their content seen, yes, it's already an integral part of steemit.
You'll notice we run no ads on Bitcoin Market Journal, because we don't believe the current Internet advertising model works -- it's a terrible user experience and a low ROI for advertisers. But SMTs could be an answer, especially if advertisers "paid" to have users opt-in to their promotions. You have to remember, though, that people hate ads. (Except during the Super Bowl.)
It's a great point, especially regarding the low ROI. Even the calculation of true benefit to a particular ad is flawed. Will be interesting to see if SMTs could not only be an answer, but alter the model altogether.
"people hate ads. (Except during the Super Bowl.)"
Do you mean the cheerleading? Hehe.