I love this initiative as it lies at the roots of our very livelihood. Like you mentioned several times in your post we are not playing on a level playing field but understanding that is half the battle. When we realize that the odds are not in our favor in this arena we need to get creative and think outside the box.

With that being said, I think the best way to fight back is through public awareness and the spreading of information. When more people become aware of the atrocities, the sheer volume of people can have a large effect. Like @eco-alex pointed out, bringing it to social media and social influencers accounts on twitter is a great way. As more and more people become aware, the power of the group will become its biggest strength.