I agree this is an interesting one. Are you worried they will be deemed a security or money manager and face some regulatory blowback? On its surface seems like they have a good chamber to win the index of crypto sweepstakes. I posted here on what it would mean for cryptocap if they ever become a dominant force
I think regulation would solidify their position as the go to 'Crypto Currency Money Managers'. They are the only company who have the resources to comply to regulation if it ever arrives IMO...