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RE: Steemit’s First Twitter Ad Campaign!

in #marketing6 years ago

Two years after choosing to ignore the first million users in the community in favor of trying to get "the next 100 million", I guess it's better late than never... :P

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WTF is this shit? LIES we do NOT have 1 million users THATS ACCOUNTS

And wtf is this shit "The Only REAL community on a blockchain"? What about Bitcoin ? EOS? This is an outright lie, like a used car salesman come on dude wtf @andrarchy how much do you get paid again by steemit inc? IVE DONE MORE for Steem AND Steemit than You EVER have and I am not paid like you... Ive posted more on twitter about steem than you ever will. I post everyday multiple times a day for steem on Instagram facebook twitter and tumblr using Instagram and @share2steem and the fact that this is ALL your doing when your supposed to be head of marketing for steemit, well this is the reason people are powering down and buying EOS instead

And hey @ned @steemitblog @andrarchy why arent you responding to the comment by the CREATOR of this Blockchain and coimpany steemit Inc, @dan Larimer nTHE ACTUAL GENIUS behind everything you see here, and how he said "Steemit is running out of time" and how his MEOS project on EOS will replace steemit.... that he is REIMAGINING STEEM.... on a much more competant team with 4 BILLIOn US dollars, something you and ned cant even dream of ever having..... thats 4 Billion in CASH not crypto not marketcap , no im talking REAL money they can actually spend... yeah NO one in crypto has anything that close... you cant compete with that... especially if you arent even trying

I DO MORE than you to promote Steem on Twitter.... I do ity everyday and Im the only one there promoting Steem on all the big Cryptocurrency twitter posts and im there on the r/bitcoin subreddit r/cryptocurrency trying to promote steem and you are nowhere to be found,

All you and Ned have to do is actually delegate to me some Steempower so i can actually affoird to run some ad campaigns but ithat will nevcer happen, OR you could do some Steemtaskr promotional tasks paying steemians to go prtomote steem but nahhhh you wont EVER do that... were fucked

the first 50k +950k alts?

It's not even 50K users, these are visitors (not logged in on-chain).

I don't think we have more than 5K daily users (in a sense of human beings) effectively transacting on the blockchain. The rest are bots and automated voting tools.

Advertisers will do their research, so there is no need to whitewash those numbers IMO.

wednesday_quote.jpg

That’s entirely incorrect. Yesterday alone we had 300k unique visitors.

That's what I mean. You talk about "community on a blockchain", but the numbers are referring to visitors of your website and not to community members / logged in users transacting on the blockchain. It's a misleading concept.

It's not, the graphic above says 1 million users and 50k daily active users - it does not say 300k unique visitors to the website. This is not misleading and is accurate.

Alrighty then :-)

I bet you a penny to a pound, that the majority of that 300k unique visitors were people from other platforms reading Steemit articles.

The fact is we as content creators have pushed Steemit results to the top of the Google tree, however joining is such a long-winded hassle that I doubt many of that 300k converted into users.

Or perhaps I'm wrong, maybe we got 300k unique visitors and 30k new user sign-ups?

No, I didn't think so.

Cg

Thank you @cryptogee! That was exactly what I was trying to say here, but I didn't find the right words.

Of course steemit.com generates a lot of organic traffic through Google, I mean we've created huge amounts of content about any topic that exists in the world since three years now. But reading an article on Steemit.com doesn't convert you into a community member. Signing up does.

I've been doing Marketing since 13 years now, and if there is anything I've learned during that time then it's that you need to be honest no matter what. Marketing is always about telling stories, triggering emotions, getting people itchy. Yet, what you would never do is giving a promise you cannot keep. Cause then you'd be gambling away people's loyalty.

IMO there is no need to tell people that we have 1 million users on the blockchain for two reasons: a) It's not true, and 2) nobody would expect that. We have an amazingly strong community of a couple of thousand content creators, highly committed to both Steem and crypto in general. That's something we can all be very proud of.

If I was in charge, I would confidently sell exactly that. Just that.

Again, thanks for stopping by and have a nice Monday!

@justinw said 300 Unique Visitors and not DAU = Daily active users. 300K unique visitors is "News portal" size.

Yeah, i actually picked up a few STEEMIT articles being used as sources for youtube videos with hundreds of thousands of views.
Steemit is by far the most used dapp. Problem is that people arent jumping on.

Thanks for this number. If possible, could you share something about the current ads/banner ads revenue? Is it helping you guys with costs?

@justinw - with 300K active users, I still don't understand why we are not doing programatic ad-buying and setting up private market places like everyone else in the world. I feel like what Steemit.com is doing right now what yahoo was doing in 1990s. There is no need to run a banner advertisement to get targetted, well paying ads with good fill rate. :-(

He's not saying 300k active users, he is saying that there are 300k visitors per day. Apparently around 50k of these are registered users, and the rest are just browsing.

These are 50K accounts transacting, not users. We may have about 10K unique users (in a sense of human beings) effectively transacting on Steem on a weekly basis. Some of us have 1 account and some like berniesanders have hundreds.

We need to be realistic and keep our feet on the ground...

Ah, that's a good point. I guess most transactions are done by people who autovote etc.

@valth: You are correct. I got mixed up. Being said, that 300K unique daily visitors is a massive number and everything else I said is still valid.

Yeah, it's definitely a lot of visitors, but probably a lot less than anyone was hoping for at this point.

I beg to differ. 300K Unique users is an excellent number - for a news portal.

But for Steemit, what matters in the long terms as a blockchain backed social media app is DAU aka Daily Active Users. So Steemit.com's advertising initiative should outstandingly well with 300K Unique visitors but will not mean anything for the blockchain as such. Further, the non-stickiness of the unique visitors, ie if there is no major part of them coming, back, it will create issue for "private ad-market" places : ie the kind of Yahoo-1990s like initiative which Steemit-Inc is doing now will not work really well in the period of 3-6-12 months duration if the number of unique visitors and bounce rates keeps increasing.

I think the estimate is closer to 15k human daily, but maybe @abh12345 knows more.

Mister Numbers should know, yeah :-)

There's about 13K blog posts (comments excluded) submitted to the chain daily. Considering that some are automated and also that many users have several accounts, we may consider that there's a total of 5-8K active community members behind it. But that's just my guess.

Ash @abh12345 do you have those numbers? :-)

https://steemit.com/hodor/@abh12345/hodor-on-thursday-i-accounted-for-0-000470588-of-all-the-accounts-that-posted-on-steem

I would say 10000 is a fair guess at active people posting each week if you assuming that everyone has at least 2 accounts and some have 100's.

Oh you even published the answer one week ago, that’s awesome 😃👍

Thanks for the reference!

:)

It's tough to give a solid answer, but it's much less than 50k active contributors week to week, which is a number I've heard being put out.

We should be more realistic!

@penguinpablo does daily steem stats and from them you can find out the actual number of users ACTUALLy using steem which can be seen with Posts that have comments, or accounts that are actually making transactions
https://steemit.com/steemit/@penguinpablo/daily-steem-stats-report-friday-may-3-2019

here is a great way to guess at active users,

Daily accounts transacting

and the average seems to be a little under 50K which seems REALISTIC

A 'transacting account' is a Steem account that made at least one transaction on the Steem blockchain. This can be a vote, post, comment, transfer, power up or sbd conversion. Users who only read from the Steem blockchain without interacting are not included. The actual number of 'Active users' is therefore much higher than the accounts transacting.

hey hey hey..

Don't say it out loud...

It's funny because it's true

Steemit has now moved into regions beyond tragic. The nether regions...

this campaign will have the reverse effect as long as Steemit has not proclaimed to its users to combat the root causes of the Steemit collapse. Don't forget to listen to the last 5 minutes!