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RE: Your life is not the repetitive story your mind tells.
With persistence and repetition people would start to believe that their lives are not what they are supposed ro be. Another point is that they offer their products as a solution to low self esteem, confidence and whatever someone believes he lacks.
Indeed. The other side of the equation is people tend to be overconfident of their actual abilities. So for these people, their self esteem is not always built on solid ground. They are prone to "attack" in this manner.