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I think people should do what they would do on sites where they don't get paid. Make it fun and you will want to come back even when you are not making much. Otherwise it's too much like hard work.

for sure! Things will seem more natural that way. Making money should not usually be a user's number one reason/priority to utilize this great site.
I think sometimes I lose sight of just relaxing and being myself fully. It wasn't always this way for me though. As a fresh younger Steemian I believe I was less shy and reserved.
I never consciously think of the money making aspect Steemit.com offers, but perhaps sub-consciously I do? I dunno. But I do believe I will start just being myself more an commenting much more often and freely. Because why not? For some reason your comment jogged my memory in a way.

The money does change the mood here and some people just get greedy with self-votes and various abuse. They miss out on the social part and may end up getting flagged. It's a rich mix of people and some interesting behaviour for sure.