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I doubt developers are cheap. I think they have a team of them so I imagine they have to spend at least a million if not $2 million a year on staff.

I don't think they got many.

They have to have at least one or two full time developers I would imagine. I guess they have a merketing guru as well who says they are increasing staff.
She made some comments here.
https://steemit.com/discussion/@whatsup/questions-for-steemit-inc