Oh I know they love it. I even used it a few times. :) I don't even KNOW if the person I was responding to was even talking about you. They didn't say. I would kind of doubt it though.

I agree with you I'd rather see people using it to promote other people, and policing that would be difficult as they could just use other accounts like you said. Most people don't have other accounts, but it might spur them to create them.